Online Marketing in Technical Industry is I-M-Possible?
Technical Industry is any industry that requires procedural knowledge to carry out even those operations that are not directly related. It requires direct involvement in business that cannot be acquired by reading about it. For example the Automobile Industry, Sugar Industry, Electronic Industry requires a lot of ground knowledge for carrying out online marketing on the domain.
So should we never take project of such businesses as being part of the online solution?
This will cause loss of trust for our customers, as we say that we are ONE STOP ONLINE SOLUTION for ALL, while there are domains we cannot touch.
This is not the case, as being part of a software solution for long; I have realized that there is a middle way out for it. When you take a project from technical industry client, check for the knowledge and strategies in following manner.
First of all; one need to acquire technical knowledge of the industry by talking to those who have experience of years. So make sure you acquire basic knowledge of working and processes of your clientâ€™s business. For that, detailed interview with the different departments can really help you. If it is sugar industry ask for the machineries utilized, the average time for different processes and purpose to perform a specific task.
Online Marketing Strategies
This is something that is your cup of cake. As claiming to offer online solution requires you to know the game and being able to provide solution. There is no sure short way to get success, as every business is different and even if the industry is same some strategies might work for one company, while for others it might be a failure. So the strategy should be devise in a way that is mixed with your past experience of business with willingness to offer something new and unique to company.
Merger For Magic
Now comes the difficult part, as it might be easy to say and difficult to implement. It is the merger of the industry knowledge with the marketing strategies made by you. It might require your core understanding of basic trends of SEO, email marketing and social media followed by mix and match of employees and customer requirement.
In this way you will be able to create magic with hard work, dedication and continuous improvement mechanism. Something that might take time, but believe me it will be a worth it experience.