Online Marketing in Technical Industry is I-M-Possible?admin
Technical Industry is an industry that requires procedural knowledge to carry out even those operations that are not directly related. It requires direct involvement in a business that cannot be acquired by reading about it. For example, the Automobile Industry, Sugar Industry, Electronic Industry requires a lot of ground knowledge for carrying out online marketing on the domain.
So should we never take the project of such businesses as being part of the online solution?
This will cause loss of trust for our customers, as we say that we are ONE STOP ONLINE SOLUTION for ALL, while there are domains we cannot touch.
This is not the case, as being part of a software solution for a long; I have realized that there is a middle way out for it. When you take a project from a technical industry client, check for the knowledge and strategies in the following manner.
First of all; one needs to acquire technical knowledge of the industry by talking to those who have experience of years. So make sure you acquire basic knowledge of the working and processes of your clientâ€™s business. For that, a detailed interview with the different departments can really help you. If it is the sugar industry ask for the machinery utilized, the average time for different processes, and the purpose to perform a specific task.
Online Marketing Strategies
This is something that is your cup of cake. Claiming to offer online solutions requires you to know the game and being able to provide solutions. There is no sure shot way to get success, as every business is different and even if the industry is the same some strategies might work for one company, while for others it might be a failure. So the strategy should be devised in a way that is mixed with your past experience of business with a willingness to offer something new and unique to the company.
Merger For Magic
Now comes the difficult part, as it might be easy to say and difficult to implement. It is the merger of the industry knowledge with the marketing strategies made by you. It might require your core understanding of basic trends of SEO, email marketing, and social media followed by a mix and match of employees and customer requirements.
In this way, you will be able to create magic with hard work, dedication, and continuous improvement mechanisms. Something that might take time, but believe me it will be worth it experience.